Online Reputation Management
When we want to learn more about another person, the first place we turn is the Internet and Google is the top search engine to do so. Every day, over one billion names are searched on Google and 77% of job recruiters are required to Google potential employees during the hiring process. While you may not have Googled yourself, it's certain that someone else has - and they are making judgments about you based on what they find. 45% of people have found something in a Google search that made them decide NOT to do business with someone.
Ultimately, it's your responsibility to ensure you make a good impression when someone Googles you and this guide is here to help. We'll take you through the steps involved in assessing your current online reputation and what you can do to manage it.
Business owners are often taken off-guard by online reputation issues. Many donâ€™t even realize they need to be concerned about their reputation online. A common question I hear is: â€œWhy are people saying bad things about us on the Internet, and what can we do about it?â€ Executives can spend long years developing a strong brand. It can be beyond unsettling to wake up one day and see defamatory remarks appearing online, particularly when the items move beyond constructive criticism to include outrageous accusations and even slanderous or libelous remarks. Even worse, the negative reviews are often on websites that rank high in search engines, so anyone doing a search on the company name will probably see them. Whether the comments are true or not, these negative search results jeopardize the companyâ€™s online reputation.
Table of Contents
- Part 1: Diagnose Your Google Ranking & Online Reputation:-
The first step to controlling any situation is determining whether or not you have a problem and, if so, how bad the problem really is. In the first part of this guide, we'll help you diagnose your Google ranking, or, what shows up in the search results for your name and in what order they appear. Based on how your name ranks, we'll help you determine what corrective action you need to take.
- Part 2: Intro to Personal Search Engine Optimization (SEO):-
Search Engine Optimization (SEO) is the process of creating or improving content to make sure it shows up as high as possible in web search results for the right keywords (in the case of personal SEO, Your Name).
- DPart 3: Building the Foundation of Your Online Presence for Google Search Results:-
You've diagnosed your Google presence and learned the basics behind Personal Search Engine Optimization. Now it's time to actually start building the foundation of your Google presence with these basic steps everybody should follow to get started. The idea behind this part is simple: you can't make your google results look better if you don't have any good content in the first place. So let's get the basics in place.
- Part 4: Advanced Tactics to Boost your Google Ranking & Online Reputation:-
Once you've built a foundation for Google, it's time to apply all the basic SEO Rules to your content. This section of the guide will cover how to make sure the different content you're building is as search engine friendly as possible.
- Part 5: Emergency Tactics For Fixing a Negative Google Search Result:-
Even if you've gotten your Google diagnosis, setup your basic presence for Google and used our advanced SEO techniques to raise them to the top, sometimes it's just not enough. This part of the guide is meant to provide effective tactics for people who have negative or unflattering content on the first page of their results.
- Part 6: Improving your Google Image Results:-
A picture says a thousand words. Whether it's a mugshot or an unsavory party picture with friends, if you have a negative photo showing up online, Google image results for your name may not be saying what you want (especially with Google displaying the top image results for a corresponding web search right right on the first page). The good news is that you can take similar tactics with your Google image results. While the concept of "burying" bad content with good content is the same, we'll tackle specific steps you can take to improve your Google image results in this last section of the guide. Frequently, negative images rise to the top of image searches simply because of a lack of content.